About Us

Our Story


We're a family-owned cosmetic brand that stands for sustainability, compassion, an innovation.  We are dedicated to redefining beauty standards by offering high-quality, vegan and cruelty-free products that do not compromise on performance or aesthetic.

Our commitment extends beyond just our lip glosses; it's about fostering a community where every individual feels valued, understood, and inspired to embrace their unique beauty.

The journey began with the lack of vegan kid friendly lip glosses and the belief that these formulations should be available for kids. By choosing to be vegan, we not only advocate for animal rights but also contribute to reducing the environmental impact associated with traditional cosmetics manufacturing.

Our mission is to highlight the importance of entrepreneurship and empower individuals to make a conscious lifestyle choice. We aim to lead by example, showing that is